The Importance of Personalized Pens During the Coronavirus Pandemic
Updated: Aug 12, 2020
Now more than ever, people will be seeking out their own personalized pens. They've become like a toothbrush--no one wants to share one.
Dr. Kristine Author, MD, an internist at MemorialCare Orange Coast Medical Center in Fountain Valley, California, notes pens at the top of her list of items that she would refuse to share. Researchers have found that the clipboard pen has more than 46,000 times more germs than an average toilet seat.
Have you ever found yourself chewing on the end of your pen? I’m sure you have, as 1 in 5 office workers do. Although it is a tough habit to break, this action of chewing on a pen transfers the bacteria and nasty germs that have been collected from being passed around all day to your mouth. This can be extremely detrimental to your health and cause sickness easily. In order to avoid this spread of bacteria, the best plan of action is to have your own writing utensils instead of having to share them with others. This provides an extremely advantageous marketing opportunity for businesses.
The Simplest Promotional Tool is Also the Most Effective
Choosing the best marketing tactic for your business is difficult, but personalized pens have been proven to be one of the most effective promotional tools. They are extremely cost-effective. Promotional pens are sold in bulk, and the cost per pen ends up being extremely low—much cheaper than direct mailings, a television ad, or even pamphlets.
Promotional pens are walking advertisements for your company. Once someone watches a television advertisement, it is very unlikely that they will think about the ad once the television is turned off. In contrast, pens are tangible and used almost constantly throughout the day. Each time your pen is used, recipients are reminded of your company and its services. Other promotional materials such as apparel or sunglasses may be flashy, but will never get as much attention and use as a pen does. Unlike pamphlets or postcards, people are very unlikely to throw away pens as they have so much use.
Personalized pens are easily customizable and come in hundreds of different materials, colors, and shapes. Contact Stackable Sensations today or check out ShopStackableSensations.com to find the perfect promotional tool for your company.
Though small, pens are noted as one of the deadliest spreaders of bacteria. Just consider all of the places pens are used—signing the bill in a restaurant, filling out your information in the bank, checking in to the doctor’s or veterinarian’s office, answering surveys at work, and more. Everyone is so used to simply reusing the pen that is attached to the clipboard or handed to them by a waitress, but the time of sharing pens has passed. Once people return to the real world, many will have to pick their own individual pen to use on everything to avoid spreading germs. Don’t you want that pen to have your company’s name on it?